The logo development and branding for The Parleh sports betting brand involved creating a visually appealing and memorable logo that captures the excitement and energy of sports betting. Consideration is given to the target audience, colour palette, typography, and symbolism to establish a strong brand identity. Using a bold font paired with deep colours such as red and black are used in sports logos to convey strength and power. They enhance legibility, command attention, and represent the competitive nature of sports.