This re-brand for a small business jewelry brand, Joue Collection, captures a free-spirited and carefree summer vibe, reminiscent of a French summer experience. The design incorporates flowing lines through playful typography and beach-inspired colours to bring the joy, liberation, and romance feelings that are associated with a summer in France. In applying the logo across brand materials, it will help to create a cohesive and visually engaging presence that transports customers to the ambiance of a French summer.