Poesy Poetic Entertainment / Re-Branding

The aim with re-branding Poesy Poetic Entertainment was to defy poetry stereotypes and forge a modern identity. Inspired by the carefree spirit of a summer day, the logo blends together lemon and flames, symbolizing unexpected pleasures of “lemonade and cigarettes on a hot summer day.” Avoiding typical poetic symbols, we embraced bold colors for an edgy logo, positioning Poesy as a rule-bending force in entertainment. The visual identity seamlessly marries past and present, combining nostalgic feelings with contemporary aesthetics. Poesy envisions itself not just as a poetic entity but as an entertainment powerhouse with a focus on creative communications, embodying a dedication to reshaping expectations and fostering edgy creative expression.